Introduction: Golden Peacock Awards (GPA) is a set of prestigious national and global awards designed to improve productivity and quality in organizations. It aims to promote business excellence by providing a Framework or Criteria for assessment that is based on similar principles as other awards throughout the world.

GPA Framework: Golden Peacock Awards Framework is designed to help explore organizational beliefs and strategy, to look for linkages and measurable activity to test results for long-term success. The GPA Framework is based on IOD Business Excellence Model and is comparable with similar frameworks around the globe (including the Baldrige and European models) and contains all of the requirements of the ISO 9001. Leading Indian and India based multinational organizations use the Framework to assess themselves and build those results into their strategic planning process. It improves the bottom-line across financial and non-financial performance indicators. The vision of the GPA Secretariat, which has responsibility for administering the Awards program, is to create world-class organizations and to bring a better quality of life.

Guidelines: Each award guideline is designed as a framework for management system excellence through self-assessment and external evaluation. It contains the Criteria that organizations can use to assess themselves against management best practices. In addition, the evaluators in the GPA process use these Criteria and the associated Assessment Matrix to evaluate the applications for these Awards. These guidelines and application forms are available at GPA website

Evaluators: The Evaluation Team comprises experienced managers and specialists, carefully selected in their capacity, to participate expertly and effectively in the evaluation process and who are trained for it. Membership of the Team is honorary and evaluators are drawn from a wide range of organizations from both the public and private sectors. Individuals and organizations are encouraged to make appropriate knowledgeable and experienced staff available to be qualified evaluators in the Awards programme. Involvement in the Awards programme is an excellent way for an individual and enterprise to gain expertise.

Process: The evaluation process recognizes a variety of conditions under which an organization conducts its activities. Evaluators are required to consider these factors in their assessment of the organization’s performance against the assessment criteria. The decision on whether to conduct a site visit, or not, is made by the evaluation team at the short listing stage. Site visit is not an automatic part of the evaluation procedure for clarifying issues raised during the evaluation.

Site Visit: These are organized to verify that written submission truly reflects organization’s system and process, and to investigate areas that may be difficult to describe in a short document, and to determine additional facts where appropriate.

Finalists: In case of well contested important awards, the jury may only short list the finalists for a closer look by another committee. In that case, the finalist organizations are invited to make brief public presentations, highlighting their major initiatives and achievements in that field and reply to any clarifications required by the final independent jury, before the winners are announced.

Feedback Report: At the conclusion of the evaluation process, a written report (except for Golden Peacock Innovative Product/Service Award (GPIPSA) & Golden Peacock Eco-Innovation Award (GPEIA)) incorporating the evaluators’ assessment of organization’s performance against the GPA Framework is forwarded. This report is written in terms of strengths and opportunities for improvement against the assessment criteria and is sent to applicant organisations who were unable to win the Award.

Presentation of Awards: The presentation of awards are normally held during national and international conferences organized by the IOD. All organizations are encouraged to publicize their achievements and to share their experiences with others.